Effective July 2, 2018, Facebook is requiring a new file upload and sharing flow for creating Custom Audiences. Below is an overview of the changes, along with steps Denim has taken to meet or exceed Facebook's requirements.
Terms acceptance and reminders: Starting July 2, 2018, when uploading or creating a Custom Audience, every Business Manager user must accept Custom Audiences Terms. They will see a notification to do so upon first uploading an audience, and will receive subsequent reminders about the terms every 90 days.
Prior to Facebook's announcement, Denim was already requiring our platform users to accept the Custom Audiences Terms upon upload and again after every 90 days, so this requirement has already been met for Denim's customers.
Sharing Custom Audiences: Business Manager admins will need to initiate and accept an audience sharing relationship and existing Custom Audience Terms when establishing the relationship for the first time. Once established, a sharing relationship enables a business to share audiences with another Business Manager.
Your Facebook Business Manager administrator will likely need to initiate and accept an audience sharing relationship with Denim one time. We will be in touch with your team if and when this needs to completed for your Denim account.
Indication of data origin: When uploading a file to create a Custom Audience, the uploader will need to provide detail on the data origin of the file - noting if data was collected directly from users (first-party data), provided by partners (third-party data), or a combination of the two.
On June 28, 2018, we released a change within the Denim platform's Custom Audiences workflow to give platform users the ability to quickly and easily provide the required details on the data origin of a file.
“Why am I seeing this?” updates: To provide more transparency to consumers, Facebook will begin surfacing additional details around Custom Audiences in the “Why Am I seeing this?” module on an ad. Specifically, Facebook will show new information around the data origin highlighting if the customer file was provided by partners, from the advertiser or a combination of the two. Additionally, Facebook will show whether a person was matched to the audience by their phone number or email address.
As this information will be presented by Facebook to consumers automatically based on your indication of data origin and the data within your file, there is no action associated with this change.