There are several things to keep in mind when choosing images for mobile and social media advertising. In this article, we will tackle best practices for making your ad imagery as effective as possible, as well as Facebook's image specifications for ad placements.

Choosing Effective Images

Your ad imagery should catch consumers' attention and inspire them to act. Keep these best practices in mind:

  • Choose your image based on who you’re targeting. Think about the types of images that will resonate with the audience you're targeting, whether it's by demographics, interests, or behaviors.

  • Select the right format. Single-image ads should have a single focal point. If you try to cram too much in, your ad won’t be optimized for all devices and will lose visual appeal. If you have more things to communicate through your imagery, consider opting for a multi-image ad.

  • Build for mobile. Nearly 80 percent of social networking is done on a mobile device, so make sure the images you choose work well on small screens.

  • Integrate your brand. Consider incorporating elements of your brand — such as your logo or brand colors — in the image in a natural and authentic way.

  • Test a variety of images. Try to have a few variations on hand so you can test the images to see which one performs the best.

Image Specifications

Single-Image Ads
Use the following image design recommendations to achieve the best results with a single-image ad:

  • File type: jpg or png

  • Image ratio: 1.91 : 1

  • Image size: at least 1,200 x 628 pixels

  • Image text: Images that consist of more than 20% text may experience reduced delivery. Upload your image to Facebook's Image Text Check to determine how your ad may perform based on the amount of text in the image. 

Multi-Image Ads
Use the following image design recommendations to achieve the best results with a multi-image ad:

  • Minimum number of images: 2

  • Maximum number of images: 10

  • Image file type: jpg or png

  • Image ratio: 1:1

  • Recommended image size: at least 1,080 x 1,080 pixels

  • Image text: Images that consist of more than 20% text may experience reduced delivery. Upload your image to Facebook's Image Text Check to determine how your ad may perform based on the amount of text in the image. 

If you have questions or need assistance with your ad images, contact support@denimlabs.com.

denimlabs.com | 888.403.3646

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