This article provides a step-by-step guide to launching a Smart Campaign through the Denim platform.
Before you launch, make sure the following items are already taken care of:
Payment method for media spend is up to date and accurate in your Facebook Ad Account.
The Group of Users you will launch this ad on behalf of has already been created.
The Audience of consumers to target for the campaign has already been created.
The creative assets you will use for the campaign have already been uploaded for use in the campaign.
Any compliance reviews that are necessary have been previously completed.
The Ad Destination URL for each User in the Group of Users you will launch the campaign on behalf of is up to date.
Here's your step-by-step guide to launching a campaign through the Denim platform!
Click 'Campaigns' on the left-hand rail, then click the orange 'Create Campaign' button.
Indicate which type of campaign you'd like to build; Brand Campaign vs. Campaign.
Brand Campaign: advertising on behalf of a brand page rather than Facebook pages for individual representatives
Campaign: advertising on behalf of the Facebook pages of your representatives in their local markets, at scale (most common). For your first campaign, we recommend advertising on behalf of your local representatives.
To create a Smart Campaign, select "Campaign."
Indicate whether you'd like to make your campaign a Smart Campaign. Since you're reading this, we'll assume you want to create a Smart Campaign.
In a Smart Campaign, you will be conducting a Denim-powered A/B or split test, testing against either Audience or Creative (while holding the other constant). In a Smart Campaign, you will be required to designate an optimization period (how long you would like Denim to test both the A and B campaigns before declaring a winner) and supply either two different audiences or two different creatives, depending on your test variable.
Select "Yes" to create a Smart Campaign.
What is your test variable? Audience, or Creative?
If Audience is selected, the Denim platform will allow you to select two different Audiences to test against. If Creative is selected, the Denim platform will allow you to create two different ads testing against things like whether a video works better than an image, whether a single image ad works better than a multi-image ad, whether shorter copy works better than longer copy, and so on. For this example, we'll choose Audience as our test variable.
Campaign Info. Designate the following:
Name of the campaign
Goal of the campaign
Where you want the ad placed
Budget (charged by Facebook)
Group. Indicate the Group of Users you would like to launch this ad on behalf of.
Audience. Indicate the Audience of consumers to target for this campaign. In a Smart Campaign, where Audience is the test variable, you will be able to select two Audiences to test against.
Ad Builder. Select the style (single image, multi image, or video), select the creative assets (images or videos) to use for the campaign, and supply the written verbiage. Make sure to preview the ad before moving to the next step!
Confirm all details, including estimated cost, and click 'Confirm' in the lower right-hand corner to complete the campaign creation process.
If you've reached this step, you have successfully created a Denim-powered campaign. The campaign details have been distributed to Facebook and are now in their launch queue where the ad enters their approval process. If you are also an Admin on the Facebook Ad Account, you will receive notifications from Facebook regarding the approval status of the campaign.
Don't stop here, though! In order to start delivering the campaign, it needs to be Activated. Check out this article to learn more about Campaign Activation.