Target Audience

In this type of Audience, you will build a model of consumers to target based on things like age, gender, demographics, interest, and behaviors. Match this to your target market for specific products.

Use this Audience for: new business opportunities

Custom Audience

In this type of Audience, you know exactly who you want to target with ads run through the Denim platform. You will supply a .csv containing at least an email address, but more data is better. We will match the data you provide to consumers with a Facebook account, and deliver ads only to those people

Use this Audience for: cross-sell, up-sell, or as a form of retargeting

Lookalike Audience

This type of Audience is a spin-off from a Custom Audience. In a Lookalike Audience, you will build an Audience that "looks like" a previously created Custom Audience, based on similarities in demographics, interests, or behaviors. For example, you could supply a list of existing policyholders as a Custom Audience, and instruct Denim to find consumers who "look like" your existing policyholders.

Use this Audience for: new business opportunities

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