Creating Users & Groups is your first step in preparing to launch an ad campaign
Before we start, it is important to recognize the difference between users & groups:
User: the representative that will be advertised on behalf of.
Group: the collection of Users bundled together that campaigns will be launched on behalf of.
Denim Social will collect the following data for each user in order to scale campaigns & populate landing pages for users.
Facebook Page URL
Ad Destination URL: the landing page where traffic will be directed to for each User. Edit this URL at any time, but be aware that when a campaign is launched click-thru traffic will direct to the URL associated with each User at the time the campaign is launched.
Ad Target Zip Code: The zip code center point from which a geofence is created. The Denim platform uses the geographic center of the inputted zip code as the Ad Target Zip Code.
Ad Target Radius: editable radius around the Geo. Consider this "geofence" the geographical area where ads will be presented to consumers on behalf of each specific User.
User Website URL: the website for the User; different from the landing page where traffic will be driven to from ad campaigns.
Location/Geo: the geographic area where ads will be presented to for each User, displayed as a zip code
First & Last name, Email, Phone Number, Address, City, State, Zip: These will populate at the footer of the user's landing page (if using the Pages solution)
The User profile is designed to inform other products within the Denim platform & is fully editable. It stores basic contact information, social media profile information, group associations, and geographical information, so make sure to keep User Profiles up to date.
Pay close attention to Ad Destination URL and Ad Target Zip Code. They are dynamic and may need to be updated each time a campaign is launched. Ads powered by the Denim platform on behalf of individual representatives will click through to the Ad Destination URL provided for each User, and will be presented to consumers who fit the targeting parameters within each User's geo settings.
Campaigns in the Denim platform are launched on behalf of a Group of Users. Groups can be created, updated, or removed at any time. When a campaign is launched on behalf of a group, it launches on behalf of all Users who are members of the Group at the time of launch. Users can be members of multiple Groups simultaneously, as well. You may consider creating Groups based on geography, climate, production status or tier, by the products each representative offers, or something entirely different. Just remember: campaigns are launched on behalf of a Group of Users, so make sure to keep your Groups tightly intertwined with your campaigns.
In order to launch your first campaign, make sure you have created at least one group in your Denim platform account.
To create your first Group, follow the instructions below:
Head to Users & Groups, and click Groups in the upper left-hand corner of your screen. Click the orange action icon to create a new group. Give your new Group a name; something indicative of the Users you will associate with the Group.
After the Group has been created, and a name has been given to it, click Users in the upper left-hand corner and check the box to the left of each User you'd like to add to the Group you just created. After you've selected each User to add to the Group, click the orange action icon near the top of your screen, and select the Group you just created. This will add them to the Group you've created.
Repeat this process for additional Groups you would like to create, as well.
Important to note: you can add and remove Users from Groups from within a User Profile as well.
Best Practices for Users & Groups
When creating Groups in the Denim platform, group Users together by their commonalities. Common examples would be: geographical, by products offered, by product launch, or by production status. There are an infinite number of ways to group your Users together, but keep in mind that a campaign is launched on behalf of a Group of Users.
Keep User profile information up to date.
Make sure to change Ad Destination URL's if click-through traffic has changed from one campaign to another.
Use UTM codes in Ad Destination URLs for tracking purposes
Test different geofences by changing the Ad Target Radius and/or zip code