Feeds
Selecting the Instagram Feed placement will allow members of your audience to see your ad within their Instagram app feed.
Requirements:
File type: jpg or png
Maximum file size: 30MB
Recommended resolution: highest possible
Minimum Image Width in Pixels : 500
Aspect Ratio Tolerance : 1%
Minimum Image Ratio : 4:5
Maximum Image Ratio : 1.91:1
Denim recommends the image ratio of 4:5 for ads being displayed on Feeds.
Stories
These full screen vertical ads appear between Instagram user stories. Photo stories are visible for 5 seconds or until the user swipes out of the story.
Best practice: keep roughly 14% (250 pixels) of the top and bottom of the image free from text and logos. These two areas house the profile icon and the call-to-action. This means, if your image is 1080px x 1920px, ensure key elements appear within a 1080px x 1420px area.
Requirements:
Image ratios: 9:16 and 16:9 to 4:5
Minimum Image Width in Pixels : 500
Aspect Ratio Tolerance : 1%
Maximum Image Ratio : 9:16
Because most consumers hold their phones in portrait orientation, Denim recommends an image ratio of 9:16 for ads being displayed on Stories.
If you have questions or need assistance with your ad images, contact support@denimsocial.com.