This article discusses the technical requirements for ads utilizing video on Instagram.

Feeds

Upload the highest resolution source video available without letter or pillar boxing (No black bars). 

View a chart of the different video requirements across ad placements.

  • Recommended Resolution: Upload the highest resolution video available (there is no max resolution.

  • Video File Size: 4GB Max

  • Video Captions: Optional

  • Video Length: 1 to 120 seconds

  • Minimum Video Width in Pixels : 500

  • Aspect Ratio Tolerance : 1%

  • Minimum Video Ratio : 4:5

  • Maximum Video Ratio : 1.91:1

Denim suggests a video aspect ratio of 4:5 for video ads appearing on Instagram Feeds.

Stories

These full screen vertical ads appear between Instagram user stories for up to 15 seconds. People can take action to watch up to 60 seconds.

Upload the highest resolution source video available without letter or pillar boxing (No black bars).

Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means, if your video is 1080x1920, ensure key elements appear within a 1080x1420 title-safe area.

  • Video ratios: 9:16 and 16:9 to 4:5

  • Video File Size: 4GB Max

  • Video Length: 1 to 60 seconds

  • Video Captions: Not available

  • Video Sound: Optional

  • Video thumbnail images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.

Technical Requirements

  • Minimum Video Width in Pixels : 500

  • Aspect Ratio Tolerance : 1%

  • Maximum Video Ratio : 9:16

  • Maximum Video Duration in Seconds : 15

  • Maximum Number of Cards in the Prompted Carousel Ads : 10

  • Maximum Video Duration in Seconds : 60

  • Maximum Video Duration in Seconds for carousel videos : 15

  • Maximum Video Duration in Seconds for prompted carousel videos : 60

  • Maximum Video Duration in Seconds : 120

Because most consumers hold their phones in portrait orientation, Denim recommends an image ratio of 9:16 for ads being displayed on Stories.

If you have questions or need assistance with your ad images, contact support@denimlabs.com. 

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