There are several things to keep in mind when choosing creative assets for mobile and social media advertising. In this article, we will tackle best practices for making your ad imagery as effective as possible.
Choosing Effective Creative Assets
Your ad imagery should catch consumers' attention and inspire them to act. Keep these best practices in mind:
Choose your assets based on who you’re targeting. Think about the types of images that will resonate with the audience you're targeting, whether it's by demographics, interests, or behaviors.
Select the right format. Single-image ads should have a single focal point. If you try to cram too much in, your ad won’t be optimized for all devices and will lose visual appeal. If you have more things to communicate through your imagery, consider opting for a multi-image ad.
Build for mobile. Nearly 80 percent of social networking is done on a mobile device, so make sure the imagery you choose work well on small screens.
Integrate your brand. Consider incorporating elements of your brand — such as your logo or brand colors — in the image in a natural and authentic way.
Test a variety of creative assets. Try to have a few variations on hand so you can test the images to see which one performs the best.
Click here to see image specifications specific to Facebook
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Click here to see video specifications specific to Facebook
Click here to see video specifications specific to Instagram