Each network has different engagement levels depending on the day and the time of day. Our friends at Social Media Today have put together a great article on when you should post to maximize engagement, however, looking at the analytics for your specific audience will give you the best idea of when to post to maximize engagement! Here is a quick summary:


Monday, Wednesday and Friday 9 a.m.–1 p.m.

The single best time to post is on a Wednesday at 11 am.

The worst day is Saturday and Sunday


Tuesday-Friday between 10am-3pm

The single best time to post is on a Tuesday or Thursday at 2pm

The worst days to post on Instagram are Saturday and Sunday


Tuesday-Thursday between 9am-noon

Content posted on weekends and after work tend to get less engagement


Monday-Friday between 9am-3pm

Content posted on weekends tend to get less engagement

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