Instagram Photo Requirements:

  • Maximum file size: 8MB

  • Aspect ratio: Must be within a 4:5 to 1.91:1 range

  • Minimum width: 320 (will be scaled up to the minimum if necessary)

  • Maximum width: 1440 (will be scaled down to the maximum if necessary)

  • Height: Varies, depending on width and aspect ratio

  • Formats: JPEG

Instagram Video Requirements

  • File size: 100MB maximum

  • Container: MOV or MP4 (MPEG-4 Part 14)

  • Duration: 60 seconds maximum, 3 seconds minimum

  • Picture size:

    • Maximum columns (horizontal pixels): 1920

    • Minimum aspect ratio [cols / rows]: 4 / 5

    • Maximum aspect ratio [cols / rows]: 16 / 9

  • Frame rate: 23-60 FPS.

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

  • Audio bitrate: 128kbps

  • Video bitrate: VBR, 5Mbps maximum

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