This article will walk you through a few different ways you can set up an Instagram account that can help you grow your business. Please note that your Instagram page must be connected to a Facebook Business page. Your personal Facebook account must have an Admin role on the Page you’d like to connect to. If the Page isn’t in the drop down on your Instagram profile, check your Page’s settings on Facebook to determine if you have an Admin role.

  1. If you already have a personal Instagram account, you can convert it to a business account to access features. Skip to these instructions

  2. If you already have a personal Instagram account but don't want to convert it to a business account, you can create a new account. Note: you may only have 5 Instagram accounts at a time. Skip to these instructions

To switch your profile to a business account on your mobile device:

  1. Go to your profile and tap

    Menu

    in the upper right corner.

  2. Tap

    Settings.

    • For some accounts, the Switch to Professional Account option will be listed directly under

      Settings.

  3. Tap Account.

  4. Tap Switch to Professional Account.

  5. Tap Continue.

  6. Select a Category for your business and tap Done.

  7. Tap OK to confirm.

  8. Tap Business.

  9. Tap Next.

  10. Add Contact details and tap Next. Or tap Don’t use my contact info to skip this step.

  11. Connect your business account to a Facebook Page associated with your business.

  12. Tap X on the top right corner to return to your profile.

With a business account, you'll be able to access insights that can help you understand who is engaging with your business on Instagram. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.

You also have the option to display or hide your business category and contact information on your profile. After setting up, go to your profile and tap Edit Profile. Go to Profile Display under Public Business Information to choose whether you want to hide or display your category label and contact info. Then, tap Done.

If you have an existing account but don't want to convert your personal account to a business profile, you can create a new account. Note: you may only have 5 Instagram accounts at a time:

  1. Go to your profile and tap your name with the drop down at the top of the page

  2. Select Create New Account

  3. Follow the Prompts

Did this answer your question?