Campaigns in the Denim platform are launched on behalf of a Group of Users. Groups can be created, updated, or removed at any time. When a campaign is launched on behalf of a group, it launches on behalf of all Users who are members of the Group at the time of launch. Users can be members of multiple Groups simultaneously, as well. You may consider creating Groups based on geography, climate, production status or tier, by the products each representative offers, or something entirely different. Just remember: campaigns are launched on behalf of a Group of Users, so make sure to keep your Groups tightly intertwined with your campaigns.

In order to launch your first campaign, make sure you have created at least one group in your Denim platform account.

To create your first Group, follow the instructions below:


Head to Users & Groups, and click Groups in the upper left-hand corner of your screen. Click the orange action icon to create a new group. Give your new Group a name; something indicative of the Users you will associate with the Group.


After the Group has been created, and a name has been given to it, click Users in the upper left-hand corner and check the box to the left of each User you'd like to add to the Group you just created. After you've selected each User to add to the Group, click the orange action icon near the top of your screen, and select the Group you just created. This will add them to the Group you've created.

Repeat this process for additional Groups you would like to create, as well.

Important to note: you can add and remove Users from Groups from within a User Profile as well.

Best Practices for Users & Groups

  • When creating Groups in the Denim platform, group Users together by their commonalities. Common examples would be: geographical, by products offered, by product launch, or by production status. There are an infinite number of ways to group your Users together, but keep in mind that a campaign is launched on behalf of a Group of Users.

  • Keep User profile information up to date.

  • Make sure to change Ad Destination URL's if click-through traffic has changed from one campaign to another.

  • Use UTM codes in Ad Destination URLs for tracking purposes

  • Test different geofences by changing the Ad Target Radius and/or zip code

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