In this webinar, customer Karey Wilson VP of Treasury Services and Client Engagement at First Capital Bank, joined us to talk about how she built her social program and how content helps engage the bank's audience. Check out the recorded webinar below to see how Karey engages her audience with content.

If you want even more information on content strategy and an informed & healthy social media feed, check out this article: Content Strategy- What to Post

Summary from the Webinar:

Stay on track for the intended use of your content and try not to fall into a trend that does not align with your brand.

  • Listen to what is going on around you and be adaptable.

  • Get Creative

  • Assess your brand- values, themes, colors, and images.

  • Who is your audience?

  • Be flexible

  • Analyze and Adjust

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