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Creating a Landing Page: A Step by Step Process
Creating a Landing Page: A Step by Step Process

Build and customize a landing page on behalf of active users within Denim Social

Updated over a week ago

In this article, we take a deeper dive into how to set up and navigate Denim Pages so you can quickly and easily create your customizable landing page.

It is a great idea to have the applicable assets/copy readily available when you are building your landing page.

  1. Sign into Advertising Platform

  2. Click into the Pages section on the left hand side of your screen

3. Click "Create New Page" . Note - You can also edit existing published or unpublished pages

4. Customize

Template

Choose which layout you would like for your page. Choose whichever fits your style and appeal.

  • Standard

  • Standard-Mirrored * if you choose Standard-Mirrored, the lead form will show up first in the mobile view

  • Column.

Color

  • You can use your company's hex codes or organizational theme.

Text

  • Edit copy on the page. Note - each landing page template you create will have the same text in these fields, you are not able to edit this text by user.

    • heading

    • subheading

    • body

    • offer

    • submit button.

Media

  • Update the creative components of the page. You are not able to edit this text by user.

    • background image

    • offer image above the lead form

    • footer image.

      • Customers often put legally required icons in the footer. For example: an Equal Housing logo.

    • Note: this section does not include editing the producer's profile picture, but it does allow you to enable it or disable it if you do not want the picture to show up.

Lead Form

  • Potential customers who may want to sign up to work with your producer will come to the landing page to fill out their information to get a callback from the producer. You are not able to edit this text by user.

    • You can add in as many fields as you would like

      • The optimal amount of fields is less than 4. When there are too many fields to fill out, a lead is more likely to abandon the form.

    • You can make these fields required for submission or switch the order of the fields.

    • Notes: Custom fields currently do not pass through our Total Expert integration to your Total Expert contacts

Footer

  • Information from each user profile will be pulled over automatically to the footer section

    • name, address, phone, email, and website link will pull directly from the user profile that is uploaded.

    • You can select which fields you'd like to be visible. You can also add additional fields in this section.

  • Disclosure

    • You can choose from where you pull the disclosure so you don't have to copy and paste it every time as a custom disclosure

      • Users-if you have each producers' specific disclosure loaded to their profile in the tool, then you can click the Users check box and each page will populate that user's disclosure automatically

      • Account- if all producers use the same disclosure all the time, add the disclosure to the account settings and then click the checkbox for Account disclosure.

      • Custom - If you have a different disclosure for each campaign, select custom and add it in when building the page.

Tracking

  • You can add a few things to this tab to help you track actions

    • Facebook Pixel

    • Google Analytics ID

  • UTM codes cannot be added at this time

Distribution

  • Add email addresses for people that should receive notification of lead form submissions (usually this is the marketing team or the producer team lead)

  • The email added to the user profile will automatically get the lead when the form is submitted, so you do not need to add it again to the CC or BCC fields.

Thank You Section

Don't forget to update your Thank you page! You can switch over by clicking the 'Thank You' tab next to the 'Landing' tab.

Text

  • Edit copy on the page. Note - each landing page template you create will have the same text in these fields, you are not able to edit this text by user.

Media

  • This image is often the same as the offer image above the lead form from the landing page

Thank You Offer

  • Depending on your promotion, you can add a few things to this page

    • Download - add a download asset that the customer can download when they get to this page

    • URL - add the URL that you want to direct them to when they get to this page

    • Or don't add anything and just thank them for their information

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