Setting up your Facebook Business page is a key component when getting started in the Denim Social Platform. Below is a helpful table showing you the pro's and con's when it comes to the set up process either on behalf of the user or the set up by the user themself.
Creating User Facebook Pages for the user
Pro - Control when they get done/that they get done | Con - Time consuming to create pages for multiple users |
Pro - Can control access for all of them - make yourself the admin and control user privileges
| Con - Doesn’t empower user to drive their own business social strategy |
Pro - Done Compliantly (MLS # for example)
| Con - Parent account will get notifications for all accounts nested under it
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Pro - You’ll have to credentials when a refresh is needed
| Con - Relies on user to refresh access token |
Pro - If user were to leave, you still have access to their profile and its data
| Con - Facebook will sometimes suspend an account (parent) when you are creating multiple pages at once
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Users Creating Their Own Pages
Pro - Can be more efficient than Marketing creating multiple pages
| Con - Not motivated to create page, will do it on their own timeline
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Pro - Less likely to get flagged by FB | Con - page may not be compliant |
Pro - Users tend to feel more empowered to drive their social media
| Con - If they leave the company, they can take page and data to new company
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Pro - If/when connecting Instagram business page, easier to manage
| Con - Relies on user to refresh access token
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Pro - Can still grant admin access in the Facebook page roles to marketing team for their business page
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