1. Email #1 Producer Launch Communication

    1. Goal: Introduce program, generate excitement

    2. Timing: 2-3 weeks before launch

    3. Attach: Your Social Program Toolkit updated with your company and social selling information

  2. Email #2 Producer Launch Communication - It’s here!

    1. Goal: Short and sweet - drive Training attendance

    2. Timing: 1-2 weeks before Launch (User Training)

    3. Attach: Your Social Program Toolkit updated with your company and social selling information

  3. Email #3 Producer Launch Communication - It’s here!

    1. Goal: Reinforce training, provide resources, spur initiative

    2. Timing: Immediately following user training

    3. Attach: Your Social Program Toolkit updated with your company and social selling information

Email #1 Producer Launch Communication

Goal: Introduce program, generate excitement

Timing: 2-3 weeks before Launch (User Training)

Attach: Your Social Program Toolkit updated with your company and social selling information

Subject:

Company Social Selling Program: Coming Soon!

Body:

Hello (Loan Officers, Agents, Advisors, etc.),

Great news! (Company) has partnered with Denim Social to help our people excel at using social media to drive their business.

We work in a people-centric industry — our social selling program will help you build relationships and keep yourself top of mind with your prospects and customers.

Through Denim Social, you’ll have access to great (Company) and industry content and scheduling tools to make it easy to have a robust social presence. It’s all about consistency when it comes to the social algorithms. We’re here to help with great content and an easy-to-use tool!

Fun fact: content shared by employees receives 8x more engagement than content shared by brand channels.

In a few clicks, you’ll be able to post to multiple social media networks in one go. And with compliance guide rails built right in the platform, you’ll be able to safely post with confidence, too!

Stay tuned for an official launch email inviting you to a one-hour training on (date) and an invite from Denim Social to log into the platform and connect your networks.

Here’s a recap:

Who: (LOs, Agents, Advisors, etc.)

What: New social selling program using Denim Social

When: Training on (date)

Where: Facebook, Instagram, LinkedIn and Twitter - right where your prospects spend their time

How: Watch for an email inviting you to log in and connect your networks to Denim Social!

Email #2 Producer Launch Communication - It’s here!

Goal: Short and sweet - drive Training attendance

Timing: 1-2 weeks before Launch (User Training)

Attach: Your Social Program Toolkit updated with your company and social selling information

Subject:

It’s here! Training (Date)

Body:

Hello (Loan Officers, Agents, Advisors, etc.),

It’s here! We’re launching our social selling program on (date) with a one-hour training to show you the ropes on using Denim Social to manage your social media networks.

New to social selling? We’re making it easy with relevant content from (Company) and our industry loaded right into the platform. Learn how to schedule ready-to-post content, add your own spin, and keep yourself top of mind with customers and prospects.

Here’s a link to sign up/attend/watch for a calendar invite, etc.

Here’s a recap:

Who: (LOs, Agents, Advisors, etc.)

What: New social selling program using Denim Social

When: Training on (date)

Where: Facebook, Instagram, LinkedIn and Twitter - right where your prospects spend their time

How: Watch for an email inviting you to log in and connect your networks to Denim Social!

Email #3 Producer Launch Communication - Let's Do This!

Goal: Reinforce training, provide resources, spur initiative

Timing: Immediately following user training

Attach: Your Social Program Toolkit updated with your company and social selling information

Subject:

Let’s do this! Training (Date)

Body:

Hello (Loan Officers, Agents, Advisors, etc.),

Game on! We hope you enjoyed the Denim Social training. Here are a few resources that may be helpful on your social selling journey:

Remember, when it comes to social selling, you’re playing the long game. Hop in Denim Social and start setting yourself up as a subject matter expert today!

Reach out to (name) if you have any questions.

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