Goal: Introduce program, generate excitement
Timing: 2-3 weeks before launch
Attach: Your Social Program one pager
Goal: Short and sweet - drive Training attendance
Timing: 1-2 weeks before Launch (User Training)
Attach: Your Social Program one pager
Goal: Reinforce training, provide resources, spur initiative
Timing: Immediately following user training
Attach: the call recording + deck PDF
Email #1 Social Selling Program Announcement - Launch Communication
Goal: Introduce program, generate excitement
Attach: Your Social Program one pager updated with your company and social selling information
Subject:
Company Social Selling Program: Coming Soon!
Body:
Hello (Loan Officers, Agents, Advisors, etc.),
Great news! (Company) has partnered with Denim Social to help our people excel at using social media to drive their business.
We work in a people-centric industry — our social selling program will help you build relationships and keep yourself top of mind with your prospects and customers.
Through Denim Social, you’ll have access to great (Company) and industry content and scheduling tools to make it easy to have a robust social presence. It’s all about consistency when it comes to the social algorithms. We’re here to help with great content and an easy-to-use tool!
Fun fact: content shared by employees receives 8x more engagement than content shared by brand channels.
In a few clicks, you’ll be able to post to multiple social media networks in one go. And with compliance guide rails built right in the platform, you’ll be able to safely post with confidence, too!
Stay tuned for an official launch email inviting you to a one-hour training on (date) and an invite from Denim Social to log into the platform and connect your networks.
Here’s a recap:
Who: (LOs, Agents, Advisors, etc.)
What: New social selling program using Denim Social
When: Training on (date)
Where: Facebook, Instagram, LinkedIn and Twitter - right where your prospects spend their time
How: Watch for an email inviting you to log in and connect your networks to Denim Social!
Email #2 Social Selling Program Training Communication
Goal: Short and sweet - drive Training attendance
Attach: Your Social Program one pager updated with your company and social selling information
Subject:
It’s here! Training (Date)
Body:
Hello (Loan Officers, Agents, Advisors, etc.),
It’s here! We’re launching our social selling program on (date) with a one-hour training to show you the ropes on using Denim Social to manage your social media networks.
New to social selling? We’re making it easy with relevant content from (Company) and our industry loaded right into the platform. Learn how to schedule ready-to-post content, add your own spin, and keep yourself top of mind with customers and prospects. Before attending the training, jump over to the Denim Social Academy course to get familiar with Denim Social and how it will power our social selling program.
Here’s a link to sign up/attend/watch for a calendar invite, etc.
Here’s a recap:
Who: (LOs, Agents, Advisors, etc.)
What: New social selling program using Denim Social
When: Training on (date)
Where: Facebook, Instagram, LinkedIn and Twitter - right where your prospects spend their time
How: Watch for an email inviting you to log in and connect your networks to Denim Social!
Email #3 Producer Training Follow Up
Goal: Reinforce training, provide resources, spur initiative
Timing: Immediately following user training
Attach: The call recording and PDF of social selling deck
Subject:
You're all set!
Body:
Hello (Loan Officers, Agents, Advisors, etc.),
Game on! We hope you enjoyed the Denim Social training. Here are a few resources that may be helpful on your social selling journey:
A Social Seller's Introduction to Social Selling - includes network best practices, what to post, and how to make social a habit!
Denim Social User Guide - A comprehensive guide on getting up and running in Denim Social
Denim Social Publishing Academy for Users - haven't taken this yet? Get after it! This is a course that will walk you through getting up and running in Denim Social
Support Email: Support@DenimSocial.com
[insert resources that will be helpful for your producers]
Remember, when it comes to social selling, you’re playing the long game. Hop in Denim Social and start setting yourself up as a subject matter expert today!
Reach out to (name) if you have any questions.