Check out the recorded webinar below on how paid advertising can round out your social selling strategy.
Driving Social Media Conversion
Publishing is a great foundation and starting place when it comes to social, but with advertising you can take it a step further with attracting new eyes and converting to clients. Today's social media world is competitive and organic content can only take you so far! You may be asking yourself, where does paid advertising fit in?
Paid Social Advertising Goals:
Key takeaways from the paid advertising webinar:
On average, organic post only reach about 2.2% of their audience.
27% of internet users say that they find new products and brands through paid social ads.
Facebook ads reach 1.95 billion monthly users.
Facebook users click 12 ads in a 30 day period.
27% Facebook pages worldwide use paid media.
Instagram is now the most popular social platform for following brands.
Instagram's 1.3 billion users average about 28min/day on the platform.
87% of people claim that they followed, visited, a brand website or made an online purchase as a result of an Instagram ad.