Advertising Toolkit

A series of articles designed to help new customers get up and running as quickly as possible

48 articles in this collection
Written by Adam Christophersen and Taylor Gaffney

What is Advertising?

Discover how the Advertising solution works and how to scale your local, mobile and social media advertising.

Written by Adam Christophersen
Updated over a week ago

Admin Set Up

Advertising Set Up

Details needed to set up advertising instance

Written by Taylor Gaffney
Updated over a week ago

Business Manager Logistics

UnderstandingFacebook Ad Account, advertiser access, and media spend payment method

Written by Taylor Gaffney
Updated over a week ago

User Account Information & Definitions

Who will you advertise on behalf of, and what information you will need to set up their accounts

Written by Adam Christophersen
Updated over a week ago

Email Onboarding Template

Administrative Platform Users can use this template to send to the users they are advertising on behalf of

Written by Adam Christophersen
Updated over a week ago

Denim Social Advertising Admins

Who do you want to have login access to your Denim platform account?

Written by Adam Christophersen
Updated over a week ago

Users

'Users' Module Overview

How to use the 'Users' module within the Denim Social Advertising Solution

Written by Adam Christophersen
Updated over a week ago

User Details

Everything you need to know about gathering user information and how it works in the Advertising tool

Written by Taylor Gaffney
Updated over a week ago

Editing an Existing User

Update user name, location, website, etc.

Written by Adam Christophersen
Updated over a week ago

Creating a User Group

Before you can launch a campaign, you must create at least one user group to advertise on behalf of.

Written by Taylor Gaffney
Updated over a week ago

How to Accept Advertiser Access Permissions

Step by Step instructions for your Users to accept our access request on Facebook

Written by Taylor Gaffney
Updated this week

Archive Users

Written by Adam Christophersen
Updated over a week ago

Creative Assets

Upload Creative Assets

How to use the Media product to upload images and videos to your platform account, and best practices

Written by Adam Christophersen
Updated over a week ago

Organize Images & Videos Into Albums

Streamline the campaign creation process by organizing images and videos into specific albums

Written by Adam Christophersen
Updated over a week ago

Media Best Practices

In this article, we will tackle best practices for making your ad imagery as effective as possible.

Written by Adam Christophersen
Updated over a week ago

Facebook Ad Image Best Practices

Learn how to create effective images that meet Facebook's design specifications.

Written by Adam Christophersen
Updated over a week ago

Facebook Ad Video Best Practices

Learn how to create effective videos that meet Facebook's design specifications.

Written by Adam Christophersen
Updated over a week ago

Instagram Ad Image Best Practices

This article discusses the technical requirements for ads utilizing images on Instagram.

Written by Adam Christophersen
Updated over a week ago

Instagram Ad Video Best Practices

Written by Adam Christophersen
Updated over a week ago

Audiences

Audiences Overview

Understand Target, Custom, Lookalike & Retargeting Audiences

Written by Adam Christophersen
Updated over a week ago

Creating a Target Audience

Written by Adam Christophersen
Updated over a week ago

Creating a Custom Audience

Written by Adam Christophersen
Updated over a week ago

Requirements for Usage and Sharing of Custom Audiences

Facebook's file upload and sharing flow effective July 2, 2018.

Written by Adam Christophersen
Updated over a week ago

Campaigns

How to Create Your First Denim Social-Powered Campaign

Choose the type of campaign, user groups, and audiences

Written by Adam Christophersen
Updated over a week ago

Selecting the Goal of Your Campaign

The Denim platform supports awareness, engagement, and conversion ad campaigns

Written by Adam Christophersen
Updated over a week ago

Activating Your Campaign

You have created the campaign, now it is time to activate it!

Written by Adam Christophersen
Updated over a week ago

Brand, Local, and Smart Campaign Overview

Advertise your brand in all applicable markets easily and efficiently

Written by Adam Christophersen
Updated over a week ago

What are the different placement options?

Written by Adam Christophersen
Updated over a week ago

Automatic placement vs. Manual placement - What's the Difference?

Written by Adam Christophersen
Updated over a week ago

Launching a Smart Campaign

How to launch a Smart Campaign through the Denim platform

Written by Adam Christophersen
Updated over a week ago

Insights

Insights

How to use Insights to view and share performance metrics

Written by Adam Christophersen
Updated over a week ago

Sharing Campaign Insights

How to share performance metrics with Users

Written by Adam Christophersen
Updated over a week ago

Guides

Pages Overview

Written by Adam Christophersen
Updated over a week ago

The Denim Advertising Glossary

Definitions for the terms displayed in your Denim platform account

Written by Adam Christophersen
Updated over a week ago

Onboarding Checklist for Advertising

Step-by-Step guide to successfully launching your first Campaign!

Written by Taylor Gaffney
Updated over a week ago

When and How to Change Ad Destination URL

Written by Adam Christophersen
Updated over a week ago

How to Determine Your Ad Budget

Learn the fundamentals of setting campaign budgets to optimize results in Facebook's dynamic ad auction marketplace

Written by Adam Christophersen
Updated over a week ago

FAQ's

Do Users need to have an Instagram account to advertise on Instagram?

Written by Adam Christophersen
Updated over a week ago

How is billing handled for media spend?

Written by Adam Christophersen
Updated over a week ago

Smart Campaigns vs. standard Campaigns - What's the Difference?

Written by Adam Christophersen
Updated over a week ago

What is the character limit of the ads placed through the platform?

Written by Adam Christophersen
Updated over a week ago

Why is $10 the minimum daily budget for a Smart Campaign?

Written by Adam Christophersen
Updated over a week ago

Target, Custom, and Lookalike audience - What is the difference, and when should I use each of them?

Written by Adam Christophersen
Updated over a week ago

What is hashing and how does it work?

How data is secured using hashing in a Custom Audience

Written by Adam Christophersen
Updated over a week ago

What information is included in the email generated when Insights are shared with Users?

Written by Adam Christophersen
Updated over a week ago

Can Users be in multiple groups at the same time?

Written by Adam Christophersen
Updated over a week ago

Can I remove a Group from my Denim account?

Written by Adam Christophersen
Updated over a week ago

How do I connect my Brand to Denim?

Written by Adam Christophersen
Updated over a week ago