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Advertising Toolkit
Advertising Toolkit
A series of articles designed to help new customers get up and running as quickly as possible
49 articles in this collection
Written by
Adam Christophersen,
Taylor Gaffney,
and
Kelly Illum
What is Advertising?
Discover how the Advertising solution works and how to scale your local, mobile and social media advertising.
Written by
Adam Christophersen
Updated over a week ago
Landing Page: A Step by Step Process-Advertising
Build and customize a landing page on behalf of active users within the Denim Advertising Platform
Written by
Kelly Illum
Updated over a week ago
Admin Set Up
Advertising Set Up
Details needed to set up advertising instance
Written by
Taylor Gaffney
Updated over a week ago
Business Manager Logistics
UnderstandingFacebook Ad Account, advertiser access, and media spend payment method
Written by
Taylor Gaffney
Updated over a week ago
User Account Information & Definitions
Who will you advertise on behalf of, and what information you will need to set up their accounts
Written by
Adam Christophersen
Updated over a week ago
Email Onboarding Template
Administrative Platform Users can use this template to send to the users they are advertising on behalf of
Written by
Adam Christophersen
Updated over a week ago
Denim Social Advertising Admins
Who do you want to have login access to your Denim platform account?
Written by
Adam Christophersen
Updated over a week ago
Users
'Users' Module Overview
How to use the 'Users' module within the Denim Social Advertising Solution
Written by
Adam Christophersen
Updated over a week ago
User Details
Everything you need to know about gathering user information and how it works in the Advertising tool
Written by
Taylor Gaffney
Updated over a week ago
Editing an Existing User
Update user name, location, website, etc.
Written by
Adam Christophersen
Updated over a week ago
Creating a User Group
Before you can launch a campaign, you must create at least one user group to advertise on behalf of.
Written by
Taylor Gaffney
Updated over a week ago
How to Accept Advertiser Access Permissions
Step by Step instructions for your Users to accept our access request on Facebook
Written by
Taylor Gaffney
Updated over a week ago
Archive Users
Written by
Adam Christophersen
Updated over a week ago
Creative Assets
Upload Creative Assets
How to use the Media product to upload images and videos to your platform account, and best practices
Written by
Adam Christophersen
Updated over a week ago
Organize Images & Videos Into Albums
Streamline the campaign creation process by organizing images and videos into specific albums
Written by
Adam Christophersen
Updated over a week ago
Media Best Practices
In this article, we will tackle best practices for making your ad imagery as effective as possible.
Written by
Adam Christophersen
Updated over a week ago
Facebook Ad Image Best Practices
Learn how to create effective images that meet Facebook's design specifications.
Written by
Adam Christophersen
Updated over a week ago
Facebook Ad Video Best Practices
Learn how to create effective videos that meet Facebook's design specifications.
Written by
Adam Christophersen
Updated over a week ago
Instagram Ad Image Best Practices
This article discusses the technical requirements for ads utilizing images on Instagram.
Written by
Adam Christophersen
Updated over a week ago
Instagram Ad Video Best Practices
Written by
Adam Christophersen
Updated over a week ago
Audiences
Audiences Overview
Understand Target, Custom, Lookalike & Retargeting Audiences
Written by
Adam Christophersen
Updated over a week ago
Creating a Target Audience
Written by
Adam Christophersen
Updated over a week ago
Creating a Custom Audience
Written by
Adam Christophersen
Updated over a week ago
Requirements for Usage and Sharing of Custom Audiences
Facebook's file upload and sharing flow effective July 2, 2018.
Written by
Adam Christophersen
Updated over a week ago
Campaigns
How to Create Your First Denim Social-Powered Campaign
Choose the type of campaign, user groups, and audiences
Written by
Adam Christophersen
Updated over a week ago
Selecting the Goal of Your Campaign
The Denim platform supports awareness, engagement, and conversion ad campaigns
Written by
Adam Christophersen
Updated over a week ago
Activating Your Campaign
You have created the campaign, now it is time to activate it!
Written by
Adam Christophersen
Updated over a week ago
Brand, Local, and Smart Campaign Overview
Advertise your brand in all applicable markets easily and efficiently
Written by
Adam Christophersen
Updated over a week ago
What are the different placement options?
Written by
Adam Christophersen
Updated over a week ago
Automatic placement vs. Manual placement - What's the Difference?
Written by
Adam Christophersen
Updated over a week ago
Launching a Smart Campaign
How to launch a Smart Campaign through the Denim platform
Written by
Adam Christophersen
Updated over a week ago
Insights
Insights
How to use Insights to view and share performance metrics
Written by
Adam Christophersen
Updated over a week ago
Sharing Campaign Insights
How to share performance metrics with Users
Written by
Adam Christophersen
Updated over a week ago
Guides
Pages Overview
Written by
Adam Christophersen
Updated over a week ago
The Denim Advertising Glossary
Definitions for the terms displayed in your Denim platform account
Written by
Adam Christophersen
Updated over a week ago
Onboarding Checklist for Advertising
Step-by-Step guide to successfully launching your first Campaign!
Written by
Taylor Gaffney
Updated over a week ago
When and How to Change Ad Destination URL
Written by
Adam Christophersen
Updated over a week ago
How to Determine Your Ad Budget
Learn the fundamentals of setting campaign budgets to optimize results in Facebook's dynamic ad auction marketplace
Written by
Adam Christophersen
Updated over a week ago
FAQ's
Do Users need to have an Instagram account to advertise on Instagram?
Written by
Adam Christophersen
Updated over a week ago
How is billing handled for media spend?
Written by
Adam Christophersen
Updated over a week ago
Smart Campaigns vs. standard Campaigns - What's the Difference?
Written by
Adam Christophersen
Updated over a week ago
What is the character limit of the ads placed through the platform?
Written by
Adam Christophersen
Updated over a week ago
Why is $10 the minimum daily budget for a Smart Campaign?
Written by
Adam Christophersen
Updated over a week ago
Target, Custom, and Lookalike audience - What is the difference, and when should I use each of them?
Written by
Adam Christophersen
Updated over a week ago
What is hashing and how does it work?
How data is secured using hashing in a Custom Audience
Written by
Adam Christophersen
Updated over a week ago
What information is included in the email generated when Insights are shared with Users?
Written by
Adam Christophersen
Updated over a week ago
Can Users be in multiple groups at the same time?
Written by
Adam Christophersen
Updated over a week ago
Can I remove a Group from my Denim account?
Written by
Adam Christophersen
Updated over a week ago
How do I connect my Brand to Denim?
Written by
Adam Christophersen
Updated over a week ago