Goal: Introduce program, generate excitement
Attach: Your updated Social Program one pager
Goal: Short and sweet - Introduce 1st campaign + drive action to opt into campaigns
Attach: Your updated Social Program one pager with campaign details
Goal: Reinforce training, provide resources, spur initiative
Attach: Include campaign details, ad & landing page examples, and template/expectations for following up with leads
Email #1 Producer Campaign Program Announcement
Goal: Introduce program, generate excitement
Attach: Attach: Your updated Social Program one pager
Subject:
Company Social Selling Program Paid Campaigns: Coming Soon!
Body:
Hello (Loan Officers, Agents, Advisors, etc.),
Great news! (Company) has partnered with Denim Social to help our people excel at using social media to drive their business.
We work in a people-centric industry — our social selling program will help you reach leads inside & outside of your network. Through Denim Social, Company’s marketing team can launch personalized ads on your behalf! Paid social ads guarantee that you will be seen by more people on social media - as your target audience is browsing on social media, your ad will appear.
Fun fact: Average Facebook users click 12 ADS IN A 30 DAY PERIOD
When people click they’ll be directed to your personalized landing page with a lead form. You get real, tangible information immediately to your inbox
Stay tuned for an official launch email with ad campaign details (date) and an invite from Denim Social to accept our request to advertise on behalf of your profile.
Here’s a recap:
Who: (LOs, Agents, Advisors, etc.)
What: New social selling program using Denim Social
When: Email on (date)
Where: Facebook, Instagram, LinkedIn and Twitter - right where your prospects spend their time
How: Watch for an email from Denim Social requesting to advertise on behalf of your page! Make sure that you are a page admin AND an admin on the business account that owns the page. Not sure? Check here.
Email #2 Producer Campaign Communication
Goal: Short and sweet - Introduce 1st campaign + drive action to opt into campaigns
Attach: Your updated Social Program one pager with campaign details
Subject:
It’s here! X Campaign Launching Date
Body:
Hello (Loan Officers, Agents, Advisors, etc.),
It’s here! We’re launching our social selling program on (date) with an ad campaign focused on X product/service/etc., with a goal of X driving leads/traffic/etc. See attached packet for full program details.
New to social selling? We’re making it easy by launching personalized ads on your behalf - When people click they’ll be directed to your personalized landing page with a lead form. You get real, tangible information immediately to your inbox. BONUS - you don’t have to learn another system!
Include quick reference screenshots of campaign creative & landing page example
Here’s a recap:
Who: (LOs, Agents, Advisors, etc.)
What: New social selling program using Denim Social
When: Training on (date)
Where: Facebook, Instagram, LinkedIn and Twitter - right where your prospects spend their time
How: Watch for an email from Denim Social requesting to advertise on behalf of your page! Make sure that you are a page admin AND an admin on the business account that owns the page. Not sure? Check here.
Email #3 Producer Launch Communication - Let's Do This!
Goal: Reinforce campaign launch, provide resources, spur initiative
Timing: Day of campaign launch
Attach: Your Social Program Packet updated with your campaign details
Subject:
Let’s do this! X Campaign Launches Today!
Body:
Hi (Loan Officers, Agents, Advisors, etc.),
Game on! We have officially launched the X Ad Campaign on your behalf. Over the following X weeks, you’ll be notified immediately when a lead submits their information. Company’s marketing team will also be sharing your insights on a weekly/monthly basis.
Here are a few resources that may be helpful on your social selling journey:
Don’t forget to follow up with leads as soon as you receive the email notification!
Support Email: Support@DenimSocial.com
[insert resources that will be helpful for your producers]
Reach out to (name) if you have any questions.